One of the things small business owners run into is the wall of creation. There are ideas running through your head but you’re not able to quite sit down and strategize what to publish on your online spaces. This is where batching works.
Batch Your Work
Carve an hour this week and take a series of photos with your product so that you have a stable of images and assets ready to be scheduled out for the month. Yes, you can do this. I picked a water bottle as my example. Here’s one image from a full set. I spent about an hour pulling props, staging, lighting, and adjusting and created a series of water bottle photos.
Some ideas for your photo shoot challenge:
- Product shot
- Product shot – at different angles
- Product shot – from a distance x 3
- Product shot – details
- Product shot with props
- Boomerang
- Stop motion
- Product in action
- Behind the scenes
- Video
Whatever you currently own is doable. Some of the best photos I’ve seen are done by iPhone.
Use natural lighting when you can. Stack something below or behind your product to prop it up and give it dimension. You’ve seen my ketchup example on social, right? 🤣
Once you’ve created and shot a bunch of images, use something like Lightroom to adjust the images – lighting, warmth, contrast, etc. Store the final shots in a folder that’s easily accessible on mobile and on your desktop. You’ll always have an organized folder of images.
When you use an image, you can rename the image with the date you published it or move it to a “used” folder so you know you’ve published it already.
Since social media moves fast and these platforms’ algorithms don’t always show your audience your latest post, it is OK to republish your most engaged posts! Your greatest hits should be replayed.