Keeping track of your content is a terrific way to see how far you’ve come from Day 1 with your brand channels. Were there posts that saw an uptick of traffic or comments? You can always update those posts with new information.
By now you should have heard that you CAN download all of your tweets from the beginning of time. It took a while for Twitter to get this implemented, but it’s available for you and your business! Do it now.
There is a Chron article and Martin Hawksey’s script code to pull your tweets into a Google Doc! Read carefully and voila – you’ve got yourself a current/updated log of all your tweets.
Smaller businesses or brands may not have the time or the interest to keep this updated everyday. I suggest a monthly download via Twitter or via your dashboard management tool. Any tool worth their weight in monthly fees like Sprinklr, Sprout, Hootsuite, Spredfast, or the mega Bentley, Radian 6, will have a way to download your tweets at any time.
If you’re using Twitter for fun, it still may be helpful for you to download your archive to see those first tweets! Why not see how you’ve evolved as an individual on Twitter?
If you’re managing a company’s Twitterfeed and you’re not using a tool to do it, what are you waiting for? Go!