This is Part 2 of my mini series about Content Creation.
One size does not fit all.
You know those t-shirts that are “one size fits all”? They’re not very flattering, are they? No. There’s a reason. That t-shirt has to cover the bulk of America’s mix of bodies. This is why fashion developed A-line dresses, sheath dresses, bubble skirts, and the like.
There needs to be a strategy for each social media platform/channel. You wouldn’t publish 15 posts in one day on Facebook the same way you would (and could) on Twitter. Your audience may differ depending on the channel. We all know that Pinterest and Instagram are image-centric. Twitter is more of a news broadcaster. YouTube is definitely for video, but so is Facebook – yep, Facebook.
After you’ve decided on your long arc and mini-arcs, you need to plan out what goes where for each arc.
As you sketch out your content strategy and editorial copy, you must also consider how much time goes in on the other end – customer service, engagement and reporting. Will you be able to carry out a social media plan for 1-3 social channels?
- List out where your audiences are and note what is sticky for you on each channel
- What does your ideal customer profile (or profiles) look like? Where would they turn to for your posts?
- Pencil in what you want to create for each channel that coincides with your mini-arc and/or long arc