Happy new year, all! Let’s start the year off with a focus on social media content creation.
Thou shall not assume that social media content creation takes minutes to create and minutes to publish.
This is an assumption I’ve run into often. A prospective client may assume it only takes you 5 minutes to whip something up in Illustrator and post it. I wish it was that easy! Maybe this works sometimes for on-the-fly posts, but this doesn’t work as a long-term strategy.
Good social media content creation takes some time and planning. Content strategy is similar to writing a TV show in arcs (or themes). Take, for example, The Walking Dead. One season of The Walking Dead is 13 episodes. Within the long story arc, there are several mini arcs. Some characters take a backseat while others’ storylines are highlighted in an episode or two. If you invite new characters, they get some on-screen time, too. Each mini-arc serves a purpose to move the story forward, and these mini-arcs are tie in to the long arc.
If you can plan a long arc, you can fill in the mini arcs. If you happen to have on-the-fly updates or stories, that’s great.
The long arc can be planned per quarter. If you’re a restaurant, maybe you’d like to mix things up every season. You know your menu will change every 3 months, and you also have existing (and new) content you can repurpose for each mini-arc. If you’re a salon, you could theme your mini-arcs with the trends of that season. Maybe a mini-arc can be an homage to short cropped hair – a la Halle Berry, Michelle Williams, Kelly Rowland, and Emma Watson.
- What’s your long story arc?
- What do you want your mini-arcs to be?